Frances Arnold, Director of GOOGL, was the latest GOOGL insider to sell. They sold $32,681.60 worth of GOOGL stock on Oct 30, 2025. Over the past 5 year, GOOGL’s revenue has gone up by 17.56% per year. This was slower than the Internet Content & Information industry average of 18.08%. In the last five year, GOOGL’s earnings have grown by 31.44% per year. This was faster than the Internet Content & Information industry average of 28.51%.
If having a say in company decisions is important, GOOGL might be the preferred choice. However, if voting rights are not a concern and one is looking for potentially lower-priced shares, GOOG could be more appealing. GOOGL is a Class A stock, which means one share of GOOGL gives its holder one vote on company matters.
Analyst rating
Google and its parent company, Alphabet, have completed two stock splits in its history. buy google stock Google implemented a 2-for-1 split in 2004, giving each Class A holder one Class C share. The second split came in 2022 when Alphabet conducted a 20-for-1 split.
Impressive Share History
That’s incredible growth in just under two decades, especially in comparison to the broader market. Let’s say you decide that when Alphabet shares reach US$2400, you are willing to let them go.. When the price reaches that figure, your order kicks in.
NASDAQ Composite Index
GOOG, on the other hand, is Class C stock and comes without voting rights. So, since both GOOGL and GOOG typically trade around the same price, as you decide between the two, weigh the importance of having a voice as a shareholder. From a valuation perspective, GOOG stock trades at a forward price-earnings ratio of 27. Valuations do not look stretched considering the point that analysts expect earnings growth for FY 2025 at 25%. Further, AI tailwinds are likely to last beyond the current year and will support strong earnings growth.
Step 2: Open a brokerage account
- Ensure you stay updated with the latest news, information, and financial statements from Google.
- These funds provide exposure to hundreds of investments in just a single share.
- You can determine for yourself if Google (Alphabet, Inc.) stock is overvalued.
- Always check a brokerage’s client support to know if they are accessible and willing to assist when the need arises.
Before you purchase your GOOG or GOOGL stock, you’ll want to research the company’s financials to get a sense of its performance, risks, competitors and future plans. An order is an instruction to your brokerage to buy or sell a security on your behalf. Usually, traders place stock orders over the phone or on the broker’s trading platform.
- If Google’s P/E ratio is higher than its historical average or that of its competitors, it’s probably overvalued.
- See details about Atomic, in their Form CRS, Form ADV Part 2A and Privacy Policy.
- The shares of its parent company, Alphabet Inc., are traded as ‘GOOGL’ on major stock exchanges.
- The market can be fickle and subject to a lot of factors.
As a portal you likely use frequently (you might have even found this article through Google), you may be wondering how to invest in Google stock. Here’s a step-by-step guide on investing in Google stock and some factors to consider before buying the technology stock. The company’s stock had previously split at two-for-one on April 3, 2014, when the company introduced its GOOG Class C shares. One share of GOOGL or GOOG is much less expensive than it was prior to the company’s 20-for-one stock splits on July 28, 2022, when it was trading for nearly $3,000 per share.
Before investing in Google, you’ll want to research the company’s financials to better understand its performance, risks, competition, and prospects. To buy Google stock online, you’ll need a brokerage account. Investors should do their own due diligence before buying any stock.
Researching a company’s financial statements can assist you in due diligence prior to purchasing that company’s stock. This information offers insights into the company’s performance, risks, competitors and future plans. If you don’t already have an investment account, you’ll need to open one at a brokerage or with an investment app. To expedite your research, check out our list of best online brokers and best investment apps to find quality choices with low investment minimums and fees.
The company’s investments in artificial intelligence (AI) were a big factor driving its earnings growth. Google saw strong search growth, powered in part by features like AI Overviews. However, the company has grown beyond search over the years, leading it to change its corporate name to Alphabet.
For example, you may decide you will buy Alphabet shares when they reach US$2200 or lower. If and when the shares hit that mark, your trade will start to execute. They are a less interesting option than share investing for active traders though.
Despite mounting competition in AI and internet search, Google stock advanced 58% in 2023. That was better than the 43% jump in the Nasdaq composite. Also, Google’s Relative Strength Rating currently stands at 93 out of a best-possible 99, according to IBD Stock Checkup. If you had invested $1,000 in Alphabet (then Google) stock at its IPO and kept it there till now, you’d have roughly $52,830.
Growth Potential
Alphabet generated $90.2 billion of revenue in the first quarter of 2025, up 12% from the prior-year period. Google search remains the company’s biggest revenue contributor. The company’s search engine generated $50.7 billion of revenue in the quarter, 56% of Alphabet’s total revenue for the period. YouTube ($8.9 billion) and Google Cloud ($12.3 billion) are two of the tech giant’s other big revenue drivers.
We use cutting-edge AI models to forecast future prices for stocks and crypto. Google pays a dividend of 0.29%, compared to the Internet Content & Information industry’s average dividend yield of 3.88%. If you owned $1,000 of GOOGL stock, you would have been paid $2.89 in the past year. “We continue to drive strong growth in new businesses. Google Cloud accelerated, ending the quarter with $155 billion in backlog.
Alphabet shares are expensive, which is where fractional share investing can be of real benefit. This method allows you to start small — because you can buy a fraction of a share that might otherwise be unable to afford — and build your investment as you wish. Read on for our step-by-step guide to buying shares in Google, covering everything from selecting a broker to configuring an order.